service-good mix
Definition
Business involving aspects of both a tangible (physical) good and intangible service, and where typically the quality of service is more important than the physical product. For example, lodging, programming, or training. Almost every product comprises of some degree of service-good mix. Also called service-product mix.
service-good mix is in the Advertising, Marketing, & Sales subject.
service-good mix appears in the definition of the following term: service-product mix
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