service mark (SM)
Definition
Brand or identification mark associated with a service, in the same way a trademark is associated with a good (tangible product). Both terms have equal stature under the copyright law, are given the same protection, and are sometimes used interchangeably.
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service mark (SM) is in the Advertising, Marketing, & Sales subject.
service mark (SM) appears in the definition of the following term: trademark (™)
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