service mark (SM)
Definition
Brand or identification mark associated with a service, in the same way a trademark is associated with a good (tangible product). Both terms have equal stature under the copyright law, are given the same protection, and are sometimes used interchangeably.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
service mark (SM) in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/service-mark-SM.html







