services marketing mix
Definition
Seven P's: 4 P's of a tangible good (price, presentation, place, and Promotion) plus 3 P's of an intangible service—participants, physical evidence, and process (of service assembly).
email to a friend
print this definition
cite this definition
link to this page
services marketing mix is in the Advertising, Marketing, & Sales subject.
services marketing mix appears in the definition of the following term: seven P's
This content can be found on the following page:
http://www.businessdictionary.com/definition/services-marketing-mix.html







