situation analysis



A systematic collection and evaluation of past and present economical, political, social, and technological data, aimed at (1) identification of internal and external forces that may influence the organization's performance and choice of strategies, and (2) assessment of the organization's current and future strengths, weaknesses, opportunities, and threats. See also PEST analysis and SWOT analysis.

Use situation analysis in a sentence

  • When you are trying to figure out how to proceed you should do a comprehensive situation analysis to see what the math says.

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  • Our situation analysis was in place and we could really benefit from knowing exactly what was going on in our business.

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  • You should be able to look at a situation analysis and figure out what it means and how to best proceed.

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