Definitions (3)

1.Commodities or securities trading: Difference in the price at which a broker is instructed by a principal to execute an order, and the price at which the order is actually executed.
2.Marketing: Ratio of (1) the number of potential consumers to the number of those who took advantage of a sales-promotion offer, or (2) number of consumers who purchased a product with an offer to the number of those redeemed the offer.

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