Definitions (3)
Popular Terms
1. Commodities or securities trading: Difference in the price at which a broker is instructed by a principal to execute an order, and the price at which the order is actually executed.
2. Marketing: Ratio of (1) the number of potential consumers to the number of those who took advantage of a sales-promotion offer, or (2) number of consumers who purchased a product with an offer to the number of those redeemed the offer.
3. Planning: Delay in meeting scheduled objectives and its associated financial impact on a campaign, program, or project.

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