slogan

  

Definition

Simple and catchy phrase accompanying a logo or brand, that encapsulates a product's appeal or the mission of a firm and makes it more memorable. And which (when used consistently over a long period), becomes an important component of its identification or image. Also called catch line, strap line, or tag line.

Use slogan in a sentence

  • "Come as you are" was the slogan displayed by the church. This made it easier for the strangers to enter into the sanctuary.

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  • If you want to get some more interest in a product maybe come up with a catchy slogan that people will remember.

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  • Businesses and companies use slogans because it is an easy and quick way to grab the attention of the public by using simple and catchy phrases.

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