smoothing demand
Definition
Marketing management in which demand for a product is dampened (such as by withdrawal of advertisements) when the firm's productive capacity is over stretched, and is stimulated when the capacity is underutilized.
Popular 'Advertising, Marketing, & Sales' Terms
smoothing demand in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/smoothing-demand.html
