social factor

Definition

The facts and experiences that influence individuals' personality, attitudes and lifestyle. The marketing department of a business needs to take into account the various social factors characteristic of the consumer groups it is targeting to help increase a product's appeal to those potential buyers.

Use social factor in a sentence

  • Advertising aimed at upper-middle class buyers is totally different from ads aimed at working class families, because it takes into account the social factor.

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  • Before the advertising campaign commenced, the marketing department had spent several months researching the social factor of its potential customers.

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  • When a company advertises its products on Facebook, they are able to collect a lot of data regarding the social factor of their consumers.

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