social marketing concept

Definition

A promotional business idea applied to increase awareness about a social welfare campaign. The societal marketing concept takes various principles and practices from commercial marketing theory in order to advance a perceived social benefit like reducing cigarette smoking, drug use or intoxicated driving.

Use this term in a sentence

Related Videos




http://www.businessdictionary.com/definition/social-marketing-concept.html

Have a question about this term? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z