social marketing


Definitions (2)

1.Application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.
2.Use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers' and, by extension, the society's well being.

Use social marketing in a sentence

  • We had a social marketing campaign going on, in order to drive sales up and increase our overall revenue for the year.

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  • The social marketing strategy used by the firm was multi pronged and quite extensive in its ability to reach our target market.

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  • You should try to be really good at social marketing so that you can reach people and get them to want your product.

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