social marketing
Definitions (2)
1. Application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.
2. Use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers' and, by extension, the society's well being.
News containing the term social marketing
Loading...
http://www.businessdictionary.com/definition/social-marketing.html
