social marketing

Definitions (2)
Popular Terms
1. Application of commercial marketing concepts, knowledge, and techniques to non-commercial ends (such as campaigns against smoking and drunken driving) for the society's welfare.
2. Use of commercial marketing in promotion of goods and services in a way that helps in promoting the consumers' and, by extension, the society's well being.

Use 'social marketing' in a Sentence

The social marketing strategy used by the firm was multi pronged and quite extensive in its ability to reach our target market.
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We had a social marketing campaign going on, in order to drive sales up and increase our overall revenue for the year.
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You should try to be really good at social marketing so that you can reach people and get them to want your product.
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