societal concept
Definition
A marketing idea that emphasizes social responsibility and aims to provide value to customers while sustaining and even benefiting both their and society's well-being. Using the societal concept of marketing often helps a business ethically improve their image with customers, shareholders and the general public.
Related Articles
- ETFs Ease Tax Headaches *
- Starting a College Fund for your Child - Savings or Investments? *
- Splits and Buybacks Explained *
- Work Study as a Component of Educational Planning *
- Long-Term Investment Choices *
- An Economic View of Real Estate *
- Is Inflation Really Good for the Economy? *
- Taxation of IRA Contributions *
Related Videos
http://www.businessdictionary.com/definition/societal-concept.html
