societal marketing
Definition
A promotional process whereby a business first assesses the interests of targeted consumers and then aims to deliver products more effectively and efficiently than its competition so that it benefits their customer's and society's overall welfare. The societal marketing approach tends to balance the pursuit of business profits with consumer desires and society's best interests.
Related Articles
- Municipal Bonds *
- Market Timing Strategy of Buying Stock *
- Analysts and Earnings Estimates *
- How to Budget for Post-Secondary Education *
- Fundamental Analysis *
- Different Types of Financial Advisors *
- Buy and Hold Stock Strategy *
- What is Difference Between Direct and Indirect Tax? *
Related Videos
http://www.businessdictionary.com/definition/societal-marketing.html
