soft market

  

Definition

Situation where goods are plentiful but demand is scarce, therefore buyers can dictate the prices to suit their estimate of value. Also called buyer's market. Opposite of hard market.

Related Videos




http://www.businessdictionary.com/definition/soft-market.html

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z