soft selling
Definition
Sales philosophy oriented toward identifying the customer's expressed and tacit needs and wants, through probing questions and careful listening. It contrasts with hard selling which promotes application of psychological pressure to generate a relatively quick sale.
Popular 'Advertising, Marketing, & Sales' Terms
soft selling in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/soft-selling.html
