sponsor

Definition 1

Individual or entity who organizes and is committed to the development of a product, program, or project.

Definition 2

Advertiser who pays (in part or in full) the cost of broadcasting a radio or television program, by running commercials during the program's broadcast.

Definition 3

Donor firm that underwrites a part or whole of the expense of staging a public event through contributions in cash or kind, and is allowed to display advertising banners or to otherwise promote itself or its products during the sponsored event.

Definition 4

General partner who organizes and promotes a general partnership or limited partnership.


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