How Stardards Affect Markets
"Standardization affects markets in a variety of ways: 1. They generate more value for users. 2. They increase interoperability of products. 3. They enable the overall market to grow faster. 4. They reduce uncertainty for customers and vendors. 5. They reduce customer lock-in. 6. They reduce first-mover advantages. 7. They reduce innovation."
How to Win a Standards Battle
"The keys to winning a standardization battle are the ownership of assets; specifically, the installed base, the intellectual property rights, superior ability to innovate, first-mover advantages, superior manufacturing capability, and brand name and reputation."