stereotype

1. General: (1) Erroneous, relatively fixed, simplistic, and mostly negative generalization (based commonly on bigotry, ignorance, and prejudice) held to be true about certain individuals or groups. (2) Lacking individuality or originality, stale.

2. Printing: Metal printing plate cast from a paper matrix for use on letter presses. Stereotype is Greek for, solid; hence, fixed or unchangeable.