storyboard

  

Definition

'blueprint' that depicts the sequence of the key scenes (setting, dialogue, and action) of a television commercial with pictures or sketches and text. Presented by an advertising agency, it helps the client to visualize the concept and in deciding whether or not to proceed with the final (audiovisual) production.

Use storyboard in a sentence

  • For this television advert, we'll need a storyboard that outlines the primary message, while targeting a major national demographic for our product.

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  • Rebecca produced a storyboard to help visually illustrate the progression of scenes that she wanted to include in the commercial.

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  • Sometimes ideas are best expressed in visual ways so we used a storyboard to communicate our plan of action to the world.

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