strategic alliance

  

Definition

Agreement for cooperation among two or more independent firms to work together toward common objectives. Unlike in a joint venture, firms in a strategic alliance do not form a new entity to further their aims but collaborate while remaining apart and distinct.

Use strategic alliance in a sentence

  • You may need to make a strategic alliance with another business if you think it can help out your long term goals.

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  • We formed a strategic alliance that we all thought would benefit both companies in the future and make us rich.

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  • The strategic alliance engaged in by the market players was of vital importance for us to understand in order to succeed.

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