strategic intent

Definition

A readily grasped declaration of the course that the management of a business plans on taking the company in over some future time frame. The strategic intent of a business needs to be easily understood by every member of the firm so that all staff can be working toward a consistent overall goal.

Use strategic intent in a sentence

  • The strategic intent of the company was very good to me and I thought it gave them a really good chance of success.

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  • When the business began to fail, Mr. Walters invited his top staff in to look at the strategic intent document they had drafted when the accounting first open in hopes that they could get back to their core principles and values and save the business.

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  • You need to make sure that everyone understands your strategic intent so that they are working in the same way as you.

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