strengths and weaknesses
Definition
Positive or negative aspects of the external and internal environments that are under the direct control of a firm or a decision maker. See also SWOT analysis.
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One Perspective on Opinions
It is amazing what an accurate picture of the relative points of strength and weaknesses of each company in an industry can be obtained from a representative cross section of the opinions of those who in one way or another are concerned with any particular company.
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