survey research

Definition

A method of sociological investigation that uses question based or statistical surveys to collect information about how people think and act. For example, a possible application of survey research to a business context might involve looking at how effective mass media is in helping form and shift public opinion.

Use survey research in a sentence

  • I think that we need to do a bit more survey research before coming to a conclusion about people and their behavior.

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  • The survey research indicated a wide variety of information we were able to use in our report we presented to management.

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  • We live and die in our industry by the results of survey research, without it we would often be flying blind trying to discover the needs and desires of our customers.

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