survey research

Popular Terms
A method of sociological investigation that uses question based or statistical surveys to collect information about how people think and act. For example, a possible application of survey research to a business context might involve looking at how effective mass media is in helping form and shift public opinion.

Use 'survey research' in a Sentence

I think that we need to do a bit more survey research before coming to a conclusion about people and their behavior.
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The survey research indicated a wide variety of information we were able to use in our report we presented to management.
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We live and die in our industry by the results of survey research, without it we would often be flying blind trying to discover the needs and desires of our customers.
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