Definitions (2)
1. Marketing: A detailed study of a market or geographical area to gather data on attitudes, impressions, opinions, satisfaction level, etc., by polling a section of the population.
2. Real estate: A map or plat drawn by a licensed-surveyor after measuring a piece of land, to show its area, boundaries, contours, elevations, improvements, and its relationship to the surrounding land. A property survey confirms that a particular piece of land or building is sited in accordance to its legal description.
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Gathering Market Research for Upcoming Products and Services
When conducting market research, it's misleading to describe a product or service and ask people if they'd buy it if it existed. Companies have found that surveys like this are highly inaccurate. A so ... Read more
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