sweepstake
Definition
Promotional scheme in which prizes are given to winners selected only by chance (at random) from the entries received. Sweepstakes do not require a purchase (consideration) otherwise they would become a lottery (which requires a license to operate). See also contest.
Mentioned in these definitions
Popular 'Advertising, Marketing, & Sales' Terms
sweepstake in the news
This content can be found on the following page:
http://www.businessdictionary.com/definition/sweepstake.html







