target audience

  

Definition

Particular group of people, identified as the intended recipient of an advertisement or message. Also called target population.

Use target audience in a sentence

  • The show was bad, but I knew the creators did not care because I was not part of their target audience, which was women.

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  • The effects of marketing failed, as ultimately the target audience was not interested in the product being offered to them.

    7 people found this helpful
  • The target audience had been defined by the marketing manager and at that point we simply had to carry out our advertising plans.

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