target market



A particular market segment at which a marketing campaign is focused.

Use target market in a sentence

  • The target market for most magical girl anime merchandise is decidedly young girls, but because of the genre's growing popularity with the older anime community, much of it is being purchased by middle-aged men.

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  • The trendy store was criticized for pandering to its young customers at the expense of other clientele, but the company knew its target market well and years of success proved it.

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  • When designing the product line, the company researched the best target market, deciding that the product line would best reach people between the ages of 15-25.

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