target population



A particular group of people that is identified as the intended recipient of an advertisement, product, or campaign. Also called target audience.

Use target population in a sentence

  • By placing most of their television ads during NCAA games and UFC fights, the energy drink company hoped to reach its target population of young adult males.

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  • The target population has said that their tastes are for smaller homes so the tiny house community was exploding with demand.

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  • Jennifer is getting sick of all the skinny/pretty adds she sees in her favorite magazine, and figures she is in the target population for the product so Oh well.

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