teaser ad |
|
Definition
Used as a frontrunner of an advertising campaign, a teaser ad reveal only a little about the advertiser or the product. Its purpose is to arouse widespread attention, and build excitement and expectations through consumer curiosity. For teaser ads to succeed, they must be widely publicized through several or all media vehicles.
email to a friend
print this definition
cite this definition
link to this page
teaser ad is in the Advertising, Marketing, & Sales subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/teaser-ad.html