telemarketing definition

telemarketing

Contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.

telemarketing is in the Advertising, Marketing, & Sales subject.

telemarketing appears in the definitions of the following terms: private branch exchange (PBX), lead generation, above the line, dialed number identification service (DNIS), direct marketing and activity sampling

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