telemarketing |
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Definition
Contacting, qualifying, and canvassing prospective customers using telecommunications devices such as telephone, fax, and internet. It does not include direct mail marketing.
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telemarketing is in the Advertising, Marketing, & Sales subject.
telemarketing appears in the definitions of the following terms: private branch exchange (PBX), lead generation, above the line, dialed number identification service (DNIS), direct marketing and activity sampling
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