test market definition

test market

Geographic areas selected for a limited-scale introduction of a new product and/or a marketing plan. A test market serves as a field-laboratory which simulates some or all factors associated with a full scale or national launch of the product. It generally includes at least on city that is a hub of commercial and media activity in that area and is surrounded by, and well connected to, several suburbs. Multiple test market locations allow evaluation of different pricing schemes, advertising media, promotional techniques, and other components of a marketing strategy. See also test marketing.

test market is in the Advertising, Marketing, & Sales subject.

test market appears in the definition of the following term: test marketing

test market appears in these other term: simulated test market

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