testimonial

  

Definition

Written recommendation from a celebrity or satisfied customer affirming the performance, quality, and/or value of a product or service. Testimonials are one of the most potent tools of marketing.

Use testimonial in a sentence

  • When trying to recover from an addiction or other self-destructive habit it can be hard to remember what you are working towards and can be encouraging to hear the testimonial of someone who has managed to recover

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  • Celebrities can offer powerful recommendations for products that they use; however, many cynical consumers believe that they are only being positive in return for a paid testimonial and will disregard their positive review.

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  • We paid the reality star $3000 to work with our camera crew, so now we can put a new video testimonial on our website and have her tell the world how awesome our product is.

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