testimonial
Definition
Written recommendation from a celebrity or satisfied customer affirming the performance, quality, and/or value of a product or service. Testimonials are one of the most potent tools of marketing.
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testimonial is in the Advertising, Marketing, & Sales subject.
testimonial appears in the definitions of the following terms: celebrity testimonial, testimonial advertising, cognitive dissonance, third party endorsement and sales literature
testimonial appears in these other term: testimonial evidence
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