theoretical framework


A group of related ideas that provides guidance to a research project or business endeavor. The appropriateness of a theoretical framework that a marketing department is using to promote its corporate and product image to the consuming public can be an important determinant of its ultimate success.

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  • It is important to know the theoretical framework of any plan you put in place so that you can be on top of everything.

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  • If you want to successfully predict what outcome may arise having a good theoretical framework will help lead you in the right direction.

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  • Ben admitted his ideas for structuring the corporate expansion amounted to more of a theoretical framework than a workable model, but he still insisted they were worth consideration.

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