tie in sale definition

tie in sale

Marketing arrangement in which a supplier of an in-demand good or service sells it on the basis that the buyer (usually a retailer or reseller) also buys a certain amount of another (less popular) product. Also called tie in arrangement. See also full line forcing.

tie in sale is in the Advertising, Marketing, & Sales subject.

tie in sale appears in the definition of the following term: tie in arrangement

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