total time spent listening (TTSL) |
|
Definition
Number of 15-minute segments of listening to a radio station by a particular group. TTSL divided by the cumulative audience (Cume) equals the time spent listening (TSL).
email to a friend
print this definition
cite this definition
link to this page
total time spent listening (TTSL) is in the Advertising, Marketing, & Sales subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/total-time-spent-listening-TTSL.html