trade fair

  

Definition

Massive, stage-set, and usually regular trade event at which a large number of manufacturers from a particular industry present their products and show their capabilities to distributors, wholesalers, retailers, and end-users. Some trade fairs (like Hanover Book Fair) attract participants and visitors from all over the world and provide widespread interactions and exposure. Trade fairs are a popular means of sales promotion because their average cost of making a face to face contact is about 44 percent of a personal sales visit. See also trade show.

Use trade fair in a sentence

Related Videos




http://www.businessdictionary.com/definition/trade-fair.html

Have a question about trade fair? Ask for help in the
Community
advertise here

Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z