trade promotion
Definition
Marketing campaign aimed at building demand at the middleman (distribution channel) level. In a trade promotion, wholesalers and/or retailers are offered special price discounts (often in addition to a trade allowance), subsidized or free display racks or stands, gifts, or other incentives.
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trade promotion is in the Advertising, Marketing, & Sales and Distribution & Logistics subjects.
trade promotion appears in the definitions of the following terms: chamber of commerce (COC) and certificate of origin
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