trade promotion

  

Definition

Marketing campaign directed at wholesalers or retailers rather than at final consumers. In a trade promotion, wholesalers and/or retailers are offered special price discounts (often in addition to a trade allowance), subsidized or free display racks, or stands, gifts, or other incentives.

Use trade promotion in a sentence

  • The trade promotion was good and I knew it had to be good because it was intended for wholesalers and retailers.

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  • You should try and come up with a very good trade promotion that will get many people wanting your product.

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  • Slick Liquids, LLC became the adult film industry's go to source for personal lubricants by arranging countless trade promotions to slide their product out at.

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