trade sales promotion


A type of promotion related activity whereby a product and/or service is pushed through a marketing channel via the encouragement of those channel members to buy, as well as to promote the product and/or service to their own group of customers.

Use this term in a sentence

Related Videos

Have a question about this term? Ask for help in the
Browse by Letter: # A B C D E F G H I J K L M N O P Q R S T U V W X Y Z