trade show definition

trade show

Large, stage-set trade event organized often by an industry's trade association on an annual basis. Most trade shows aim to facilitate direct contact between the manufacturers and distribution channel members (wholesalers, retailers, value added resellers) but some are aimed at the end user. See also trade fair.

trade show is in the Advertising, Marketing, & Sales subject.

trade show appears in the definitions of the following terms: group house, exposition, export subsidy, trade fair and sales promotion

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