trading up definition

trading up

Increasing the number of features (and their associated benefits) of a product, improving its quality, or backing it with a superior level of service to justify a higher price. Opposite of trading down.

Type of selling in which the customer is persuaded to buy a more expensive item, or a larger quantity, than originally intended in exchange for an attractive discount or some other incentive.

trading up is in the Advertising, Marketing, & Sales and Industries, Manufacturing, & Technology subjects.

trading up appears in the definition of the following term: trading down

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