trading up
Definition 1
Increasing the number of features (and their associated benefits) of a product, improving its quality, or backing it with a superior level of service to justify a higher price. Opposite of trading down.
Definition 2
Type of selling in which the customer is persuaded to buy a more expensive item, or a larger quantity, than originally intended in exchange for an attractive discount or some other incentive.
Popular 'Advertising, Marketing, & Sales' Terms
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