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transaction marketing

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A promotional strategy involves focusing on achieving quick sales without a significant attempt to form a long term customer relationship. A transactional marketing strategy tends to be more common for a business that offers a fairly generic product or service with the objective of profiting by making a high volume of efficient sales.
  • marketing

  • marketing conce...

  • distribution ch...

  • marketing strat...

  • product

  • receiving

  • marketing mix

  • market orientat...

  • market equilibr...

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