transactional commerce
Definition
Type of one-to-one or relationship marketing whereby the manner in which a firm interacts (interfaces) with its customers is custom tailored to match the needs and wishes of each customer. Web pages customized according to each user's preferences are an example of transactional commerce.
Popular 'Advertising, Marketing, & Sales' Terms
transactional commerce in the news
Loading...
This content can be found on the following page:
http://www.businessdictionary.com/definition/transactional-commerce.html
