transformation

  

Definition

In an organizational context, a process of profound and radical change that orients an organization in a new direction and takes it to an entirely different level of effectiveness. Unlike 'turnaround' (which implies incremental progress on the same plane) transformation implies a basic change of character and little or no resemblance with the past configuration or structure.

Use transformation in a sentence

  • It had been twelve years since he had visited his hometown, and he was excited to find it had received quite an urban transformation by way of new road construction and a downtown improved by modernized office buildings and a large, beautiful park.

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  • Sometimes businesses will make a transformation when they want to change their image or introduce a brand new product line.

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  • The university's new president brought about a transformation in its culture and reputation, as it won numerous national employee satisfaction awards and attracted many more highly qualified students who could have chosen to go anywhere.

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