transformational change



A shift in the business culture of an organization resulting from a change in the underlying strategy and processes that the organization has used in the past. A transformational change is designed to be organization-wide and is enacted over a period of time.

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  • There was a huge transformational change in the company and that made everyone really excited and optimistic about the future.

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  • This transformational change in Microsoft from a company that put resources toward mp3 players to a company that focuses on software development and operating systems was a seismic shift in their business modus operandi.

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  • You need to understand the transformational change that your business will make as the times go on and things progress.

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