transnational strategy

Definition

An international business structure where a company's global business activities are coordinated via cooperation and interdependence between its head office, operational divisions and internationally located subsidiaries or retail outlets. A transnational strategy offers the centralization benefits provided by a global strategy along with the local responsiveness characteristic of domestic strategies.

Use this term in a sentence

  • McDonald's uses a transnational strategy because it incorporates both global and local strategies.

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