transnational strategy


An international business structure where a company's global business activities are coordinated via cooperation and interdependence between its head office, operational divisions and internationally located subsidiaries or retail outlets. A transnational strategy offers the centralization benefits provided by a global strategy along with the local responsiveness characteristic of domestic strategies.

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  • You need to have a good transnational strategy if you are planning on moving products from one country to another.

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  • The transnational strategy was effective as the communication over large areas of land were impeccable, detailed, and specific as well.

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  • The transnational strategy had to be coherent and it had to be very organized, or people would not understand it.

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