ultimate consumer
Definition
Individual (such as a housewife) or a group (such as a family) which actually consumes or uses a good or service, as distinct from the buyer or shopper who may only be a purchasing agent. Marketers try to identify the ultimate consumers to aim their promotional efforts at them.
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ultimate consumer is in the Advertising, Marketing, & Sales subject.
ultimate consumer appears in the definitions of the following terms: price maintenance and pipeline stock
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