unbundling

Definition

The process of breaking apart something into smaller parts. One example would be taking a bundled computer system and unbundling it into its individual pieces such as the monitor, keyboard, and mouse, and then selling each of these items individually. Another example of unbundling is a service for which one final fee is charged to the consumer, such as a utility bill, but the company displays on the bill the different charges for each individual part of the total service, such as the resource itself, its distribution, and the state taxes.