undifferentiated marketing |
|
Definition
Sales-growth strategy that ignores market segment differences and attempts to appeal to all prospective customers with a single, basic product line through mass advertising and distribution. Also called mass marketing. See also concentrated marketing and differentiated marketing.
email to a friend
print this definition
cite this definition
link to this page
undifferentiated marketing is in the Advertising, Marketing, & Sales subject.
undifferentiated marketing appears in the definitions of the following terms: market coverage strategy and market coverage
This content can be found on the following page:
http://www.businessdictionary.com/definition/undifferentiated-marketing.html







