unique selling proposition (USP)



Real or perceived benefit of a good or service that differentiates it from the competing brands and gives its buyer a logical reason to prefer it over other brands. USP is often a critical component of a promotional theme around which an advertising campaign is built.

Use this term in a sentence

  • You may want to come up with a unique selling proposition that will allow you to market your product in new ways.

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  • We had a unique selling proposition that vet us apart from the competition very nicely and that just gave us more confidence.

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  • The realtor was able to sell the home very quickly because the current homeowners were in a position to offer a unique selling proposition to new home buyers.

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