unsought good
Definition
Article (such as medical supplies) or service (such as life insurance) that consumers seldom go out looking for, and which are purchased due to adversity (or fear of adversity) instead of desire. Unsought goods require aggressive and persistent selling approach.
unsought good is in the Economics, Politics, & Society subject.
This content can be found on the following page:
http://www.businessdictionary.com/definition/unsought-good.html
email to a friend
print this definition
cite this definition
link to this page







