upselling |
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Definition
A sales strategy where the seller will provide opportunities to purchase related products or services, often for the sole purpose of making a larger sale. A popular example of upselling happens when a fast-food customer orders a hamburger, and they are asked by their cashier “Do you want fries with that? , in an attempt to get them to purchase more food. Other examples of products that are upsold are warranties on electronics purchases, and the purchase of a carwash after you purchased gas at the gas station.
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upselling is in the Advertising, Marketing, & Sales subject.
upselling appears in the definition of the following term: collaborative filtering
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